With the daily increase among TikTok users , it is increasingly becoming difficult to get engagement on TikTok and unless you create something different and unique you might not get your desired result. According to Hootsuite, TikTok is the seventh most used social networking app in the world, surpassing Snapchat, Pinterest, and Twitter. As of […]
Social media is one of the most effective ways to promote your business to reach its prospective customers and audience. As of 2020, over 3.6 billion people were using social media worldwide which is projected to increase to almost 4.41 billion in 2025. Furthermore, there are over 33 million active social media users as of […]
A lot of people depend on social media platforms to connect with friends and families, watch videos, make online purchases, and more. Video content dominate social media platforms like Instagram and Facebook because they are attention-grabbing and are more appealing than text or image content. As a result, you need compelling videos to drive audience […]
Your social media content ideas success depends on the type of content you create and post. Producing effective and high-quality social media content ideas that catch attention often poses some challenges for small business. Social media Content creation can be time-consuming, extremely competitive and often expensive. Ideally, content should engage, inform, educate, entertain and add […]
Social media platforms have increasingly become an important part of marketing for small business owners in Nigeria and the world. With so many social media platforms out there, you’ve likely wondered which one’s the best for your business. While there is no single platform that’s best for all businesses, some are extremely popular in terms […]
The rapid increase in science and technology has accelerated the growth of e-commerce businesses in Nigeria and if you don’t have an effective marketing strategy you won’t get your desired result. According to research e-commerce accounts for more than $3.5 trillion in sales worldwide. The above statistics means that there are a lot of competitions […]
As most businesses and small companies are now utilizing the benefits of being on social media to engage with their audience and customers, you may face the challenge of updating and managing your social media account constantly. Although there is a lot to gain by being on social media, the practicalities of posting and updating […]
Trying to Increase your Facebook organic reach in 2021 might be difficult now than ever because of the billions of content posted on Facebook every day. As a business owner, you devise a social media marketing strategy, but at the end of the day your post generates little or no engagement and traffic This is […]
Wondering how to increase your engagement on your Instagram account this2021? Remember that Instagram is one of the best places to advertise your brand online, gain a loyal following, and build a community that understands your business. A lot of people mix up followers with engagement on social media. They think having a large follower […]
In digital marketing, especially in social media, the audience is the most important part of any digital marketing campaign or strategy. They are the reason you got on social media in the first place and if you are not reaching them, then what’s the point. Social Media is about communication, it is about sharing of […]