Email Segmentation: How to Segment your Email list

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Email segmentation is an important strategy for a successful email marketing campaign. Although building an email list is the first step in any email marketing strategy, without proper segmentation it might not be that effective to deliver the desired result. All customers/subscribers are not the same, they differ by their location, interest, age, purchasing power, […]

Keyword Optimization: How to optimize keywords for SEO

Keyword Optimization: How to optimize Keywords for SEO

Posted 1 CommentPosted in Content Marketing, SEO, Technology

Keyword optimization is an essential part of your website SEO and you would lose customers if you don’t use keywords for search engine optimization (SEO). According to Junto,75% of people never scroll past the first page of search engines. Building a website and how to improve your website visibility is an ongoing series we started […]


How to Create a Website: A beginner’s Guide

Posted 1 CommentPosted in Adverts, Business, SEO, Technology

The advancement in technology has made it possible for the average person to create a website without prior knowledge in web development, design, or coding. If you have the necessary tool and resources, you can easily create a website for yourself or your business. A website is like your “fort Knox”, “your Batcave”, “your habitat”, […]