Why you Should Learn A Digital Skill Alongside Your Degree

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  As a student, you are probably wondering what the future holds for you especially here in Nigeria where there is a “constant tug of war” between ASUU and the Federal Government. and students’ hope for a good education continues to deteriorate every day. The above crises, coupled with the coronavirus pandemic had kept students […]

How to Create a Content Marketing Strategy in 6 Steps

Posted Leave a commentPosted in Content Marketing, SEO, Uncategorized

According to the Content Marketing Institute, 61% of content marketers don’t have a content marketing strategy. This means that you have a better chance of success in content marketing than those who don’t.  The Phrase “Content is king” is still much relevant in the year 2021 and would continue to be as far as content […]

The Importance of Video Content in Digital Marketing

Posted Leave a commentPosted in Content Marketing, Social Media

Let’s talk about the importance of video content in digital marketing. One of the most important ingredients of a successful social media campaign or digital marketing is having great content that resonates with your audience. The most captivating content type at the moment is video content. In the last decade, video marketing is on the […]

5 Ways to Build a Strong Online Presence

Posted 2 CommentsPosted in Content Marketing, SEO, Social Media, Technology

  Having an effective online presence is very essential for the growth of your online business and engaging with your customers. Therefore, not only would an active online presence increase your brand’s reputation, but it will also establish you as an authority in your industry. As a business owner, you need to actively try to […]

The Best Social Media Platforms for your Business

Posted Leave a commentPosted in Social Media, Technology

Social media platforms are great tools for reaching a larger and targeted audience. Social media platforms can help increase the visibility of your business, promote your products and services, generate new leads, and drive sales. According to Statista, almost 4.66 billion people were active internet users as of October 2020, encompassing 59 percent of the […]