Coming up with new products and services is one part of an equation, promoting those products and services is another part of the same equation. Launching a product or service is like two sides of the same coin, one must go with the other. After all, you can’t have a new product or a new […]
Creating a Facebook business page doesn’t have to be rocket science (difficult), what you need is your images (for both your profile and cover photo), text, and some basic ideas. Then you need to settle down and we would walk you through the simple steps to get your Facebook business page up and running. Remember […]
As a small business owner taking advantage of some Digital marketing tips is one of the major keys to a successful business. Digital marketing involves marketing to people through the use of Internet-based electronic devices such as computers, smartphones, and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites, and […]
A buyer persona, Marketing persona, Customer avatar, or target market are not new phrases in the marketing industry. The above phrases are sometimes used interchangeably when describing a fictional, generalized representation of a buyer persona that is most likely to buy from you. Having an ideal customer avatar would give you a deeper understanding of […]
Creating Images on Canva is an easy way to help improve your blog post, social media post and get more people to view and share your content and accelerate your social media marketing growth. Research has shown that articles with an image once every 75-100 words tend to get more shares than articles with fewer […]
As a student, you are probably wondering what the future holds for you especially here in Nigeria where there is a “constant tug of war” between ASUU and the Federal Government. and students’ hope for a good education continues to deteriorate every day. The above crises, coupled with the coronavirus pandemic had kept students […]
Having an effective landing page for a website is crucial when trying to drive sales of your product or services. Creating a high converting landing page isn’t rocket science although it requires a lot of work. A landing page can help you gain customers more quickly with an enticing offer. As a business owner you’ve […]
According to the Content Marketing Institute, 61% of content marketers don’t have a content marketing strategy. This means that you have a better chance of success in content marketing than those who don’t. The Phrase “Content is king” is still much relevant in the year 2021 and would continue to be as far as content […]
The subject line in an email is the single-line text your recipient sees when they receive your email in their inbox. In 2019, global email users amounted to 3.9 billion users and are set to grow to 4.48 billion users in 2024. The above statistics show that an average person might get hundreds to thousands […]
Let’s talk about the importance of video content in digital marketing. One of the most important ingredients of a successful social media campaign or digital marketing is having great content that resonates with your audience. The most captivating content type at the moment is video content. In the last decade, video marketing is on the […]