Return On Ad Spend (ROAS) is a marketing metric used to measure the overall success and efficiency of a digital advertising campaign. This metric helps business owners determine which methods are working and those are not and how they can improve future advertising efforts. In digital marketing, you will do some mathematics, so if you […]
Video content Images Infographics Blog posts, and articles Other forms of content As an online marketer, you might be asking yourself these questions What content can I create? How do I know what content to create? How do I make my own content?. A lot of people out there would love to create a social […]
Using Instagram Ads to promote your business can help your business increase its sales, create brand awareness, generate traffic and increase conversion. Instagram is a social media platform with over 1 billion active users monthly according to Statista. Many people use Instagram to connect with their family and loved ones, shop and browse new products […]
Creating a blog post on WordPress can help you drive quality traffic and rank your website better on search engines. In fact, most online businesses usually have a blog section on their WordPress websites. They use this section to publish articles on their industry to educate and inform their customers. This way, they showcase their expertise and build […]
Knowing the best CMS platform to host your e-commerce business can take your e-commerce business to the next level. There are different e-commerce CMS business platforms out there with different functions, specifications and prices. Knowing the right one to pick can help you build a flexible and highly-functional e-commerce website that will drive traffic, generate […]
Scanning documents back then used to be a big issue for most people especially businesses, students and other professionals. I remembered when I used to scan passport, signature and other documents for #100 naira during my registration at the University of Ibadan in 2011. A hundred naira was not a small amount of money at […]
Customer engagement is not something you should take lightly or ignore if you want your business to prosper in 2022. Statistics shows that about 79% of customers engaging and receiving a timely response with the business they’re buying from is very important. In 2022, doing business has moved beyond buying a product or hiring your […]
Combining the right content creation tools can make your content marketing much easier and efficient. Content creation refers to the process of generating ideas and content that resonates with your target audience. Those ideas can be in form of text or visuals which is made available to your audience in different formats like a blog, […]
Combining the best Social management tools with your social media marketing strategy can get you tremendous results like generating more traffic, social media awareness and ultimately get you the best sales. According to Statista, there are over 3.78 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in […]
Applying mobile marketing strategies to your e-commerce business is a vital approach you ought to include in case you need to be successful as an e-commerce business owner. In the previous few years, the wide variety of people that use mobile marketing for their e-commerce business has elevated tremendously. Right now there are about 3.8 […]