In digital marketing, especially in social media, the audience is the most important part of any digital marketing campaign or strategy. They are the reason you got on social media in the first place and if you are not reaching them, then what’s the point. Social Media is about communication, it is about sharing of […]
One of the greatest challenges faced by online marketers and business owners is the issue of creating social media content that converts. Many people and businesses find it difficult to continue to put out fresh content every day and every time, and this can be discouraging and overwhelming at the same time. Sometimes you just […]
Keyword optimization is an essential part of your website SEO and you would lose customers if you don’t use keywords for search engine optimization (SEO). According to Junto,75% of people never scroll past the first page of search engines. Building a website and how to improve your website visibility is an ongoing series we started […]
Coming up with new products and services is one part of an equation, promoting those products and services is another part of the same equation. Launching a product or service is like two sides of the same coin, one must go with the other. After all, you can’t have a new product or a new […]
According to the Content Marketing Institute, 61% of content marketers don’t have a content marketing strategy. This means that you have a better chance of success in content marketing than those who don’t. The Phrase “Content is king” is still much relevant in the year 2021 and would continue to be as far as content […]
Let’s talk about the importance of video content in digital marketing. One of the most important ingredients of a successful social media campaign or digital marketing is having great content that resonates with your audience. The most captivating content type at the moment is video content. In the last decade, video marketing is on the […]
Having an effective online presence is very essential for the growth of your online business and engaging with your customers. Therefore, not only would an active online presence increase your brand’s reputation, but it will also establish you as an authority in your industry. As a business owner, you need to actively try to […]