Dr Robert Cialdini wrote about 6 principles of persuasion used by marketers to increase conversions of potential customers across various industries. The ability to influence people is compelling, especially when selling your product and services. His persuasive techniques can help small businesses increase conversion rates in every part of their marketing strategy. In this post, […]
The job description of a remote content creator in Nigeria cut across many industries including marketing, science, medicine and technology. This means there are a lot of job opportunities for Nigerians that want to choose content creation as a career path or freelance work. What’s more, the role or job responsibilities of a content creator […]
The advancement of science and technology has created a lot of opportunities for young Nigerians to learn digital marketing to equip themselves. It has also created a demand for some online skills. Some of these skills include Digital marketing, Web Development, Virtual Assistant, Software engineering etc. Digital marketing is one of the most important skills […]
Selling digital products in Nigeria has become very lucrative and profitable, especially after the Covid-19 pandemic. The pandemic has increased online activities and millions of Nigerians are engaging with digital content every day. As a content creator, online marketer, freelance or just anybody trying to cash in an extra few bucks, selling digital products might […]
As an online marketer, you have products you want to sell to people, which is why an e-commerce marketplace is a good place for you to start. This is because most e-commerce marketplace already has an already established audience and various marketing strategies and tools to help you sell your product to a wide range […]
Each stage of the sales funnel affects how your customers or consumers behave so you have to pay attention to each stage and what they mean for your business. As an online marketer, a sales funnel should be at the peak of your business if you want to make more sales and have returning customers […]
Canva is an image and graphics creation tool used by content creators, Social media marketers, digital marketers, bloggers, business owners, students and most professionals. Canva comes with various templates and images that you can edit to create beautiful designs. However, most people face a challenge as the canva free has limited access to certain templates […]
Finding relevant Keywords online for your blog, social media marketing and content marketing is very important if you want your content to be relevant. No matter the aspect of digital marketing you may be focusing on, you need to use the right keywords or hashtags for your content to reach your target audience. Social media […]
Return On Ad Spend (ROAS) is a marketing metric used to measure the overall success and efficiency of a digital advertising campaign. This metric helps business owners determine which methods are working and those are not and how they can improve future advertising efforts. In digital marketing, you will do some mathematics, so if you […]
Video content Images Infographics Blog posts, and articles Other forms of content As an online marketer, you might be asking yourself these questions What content can I create? How do I know what content to create? How do I make my own content?. A lot of people out there would love to create a social […]