The rapid increase in science and technology has accelerated the growth of e-commerce businesses in Nigeria and if you don’t have an effective marketing strategy you won’t get your desired result. According to research e-commerce accounts for more than $3.5 trillion in sales worldwide. The above statistics means that there are a lot of competitions […]
Emails remain one of the most widely used forms of communication that are used to communicate in the professional environment. This is because of its efficiency to target customers and business professionals, boss, colleagues, head of departments, professors etc directly through their mailbox. Hence, you must have a professional email checklist to ensure you consistently […]
The advancement in technology has made it possible for the average person to create a website without prior knowledge in web development, design, or coding. If you have the necessary tool and resources, you can easily create a website for yourself or your business. A website is like your “fort Knox”, “your Batcave”, “your habitat”, […]
A buyer persona, Marketing persona, Customer avatar, or target market are not new phrases in the marketing industry. The above phrases are sometimes used interchangeably when describing a fictional, generalized representation of a buyer persona that is most likely to buy from you. Having an ideal customer avatar would give you a deeper understanding of […]
The invention of smartphones has made it more possible for people to view their Emails daily unlike when it was usually on a desktop which was limited. People don’t just view their email every day, they can also view it anywhere and at any time. They can view their Emails while eating, working out, in […]