The invention of smartphones has made it more possible for people to view their Emails daily unlike when it was usually on a desktop which was limited.
People don’t just view their email every day, they can also view it anywhere and at any time.
They can view their Emails while eating, working out, in the office, and at home.
According to Statista, there are 3.9 billion daily email users, and it’s expected to climb to 4.3 billion by 2023.
(Litmus.com,2018) rightly recorded that mobile opens accounted for 46 percent of all email opens.
From these statistics, it can be deduced that email marketing is a very powerful tool that can generate very good results for your business.
In this blog post am going to show you how email marketing can benefit your business.
Let’s get down to business.
Benefits of Email Marketing
Targeted and personalized content
Email marketing enables you to customize your campaigns based on their preferences to create highly targeted content.
Creating the right content that resonates with your customer goes a long way in building your professional relationship with your customers.
Research has shown that Emails that include the first name of the recipient in their subject line have a higher chance of being viewed than those that don’t.
Therefore, segmenting your audience/customers can help you in sending the right email to the right customer.
Segmentation can be based on their geographical location, interest, purchase history, whether they are returning customers or one-time customers, etc.
To build a successful email marketing strategy, your emails need to be engaging by creating the right message to the right people.
Collecting feedback and surveys.
Customer feedback is essential to the growth of any business.
It refers to the information provided by your customers about their experience with you and your products.
Taking feedback is very important if you want customers to continue to interact and engage with your content and purchase your product.
This helps you view how your business is performing and also helps you make adjustments on the ones that are not good enough.
For example, Afrimash an agricultural e-commerce website wants to survey how their customer feels about using their egg crates and their website in general.
At the end of the survey, they were able to deduce that people were complaining about the crates not being waterproof.
This made them arrange with the manufacturer if they could get a more durable egg crate.
The advantage of an email survey is that it is cost-effective and customers provide you with honest answers.
This gives you room for improvement to continue serving your customers better
Email Marketing boost sales
Email continues to be one of the best ways to reach out to your customers and increase sales
One advantage of Email marketing is that it allows you to show ads to cart abandoners.
This means you can offer a discount on those goods and services to encourage them to make purchases.
Email marketing can also help improve sales by featuring products that people frequently buy alongside a product that is being purchased by a customer.
Another strategy you can use is listing a similar product and services similar to those that the customer has purchased in the past.
Increased traffic to your website
Email marketing can help you generate quality traffic to your website when customers click on your content.
Make sure you include the link to your website in your email content so that your customers can link up with your website.
As a caterer that bakes cakes, you can include a link in your email content about how to make a homemade pie.
The content might interest them because it is related to what they are reading in your email content.
Clicking on the link would redirect them to your website where they can find the video describing how to make a homemade pie and other interesting videos related to baking.
Also, include social sharing buttons in your emails to encourage your customers to promote your content across their social channels.
This would make your content reach out to more audiences.
Email Marketing is cost-effective
Using email as a form of digital marketing is easy, effective, and inexpensive.
Email marketing allows business owners to reach a large number of customers at little or no cost.
Direct Marketing Association (DMA) recorded that for every $1 spent, Email marketing generates $40 in ROI.
Email form of marketing is less expensive when compared to traditional marketing efforts where you have to pay more for your direct mail campaigns.
This would include advertising, printing, designing, and postage which are more expensive.
With the invention of Emails, you are still able to create the same type of content with little or no cost with the right apps.
Canva is a great tool that can help you design your graphics with little experience in graphics design.
With Email marketing, customers can view and open the message when it is convenient for them.
As a business owner, your main goal is to be seen as an expert in that particular field or industry. Have a unique brand that incorporates your essence and core values.
Establish yourself and your business as the authority in the eyes of your customers.
The reason why your customers have signed up for your marketing newsletters is that they like the content you send and would like to hear more from you.
It is your job to leverage that by keeping them engaged with your product and service.