One of the greatest challenges faced by online marketers and business owners is the issue of creating social media content that converts.
Many people and businesses find it difficult to continue to put out fresh content every day and every time, and this can be discouraging and overwhelming at the same time.
Sometimes you just lack the inspiration, you feel like you don’t have anything kicking around in your head, like looking for something to share on your social media platforms, or that your content isn’t generating the desired result.
This is relatable, almost every online marketer has felt this way or is still feeling this way. Even big organizations and companies have at one time or the other felt this way.
But you can overcome it, the truth is content creation is not that easy as it seems when you do not know how to go about it.
But with the right ideas and tips, you can create compelling social media content for your social media platforms.
In this blog post, I am going to share with you what we mean by content and 10 content ideas you can post on your social media platforms.
What is Content
According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.
Although Neil Patel redefined it as a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them consistently.
From the above definition, it can be deduced that content must be valuable, relevant, consistent, and high quality and must resonate with your target audience to drive conversions.
Content can range from video, images, text, and infographics, to blog posts, podcasts, case studies, newsletters, etc.
You need to create content consistently on your social media platforms, to generate a consistent and continuous interaction with your prospective customers.
This means that content is unavoidable in digital marketing, it is the backbone of online marketing, you can’t go around it meaning you are stuck with it.
So how do you create content for your social media platforms?. Let’s find out in this blog post.
10 content ideas for your social media platforms
1. Share your Company’s Blog Posts
If your company has a blog, you can share links to your blog on your social media platform.
Just copy a compelling part of your article and post it on your social media platform, then include a link that would direct people to your blog site where they can go to read the remaining part of the content.
Sharing these links on your social media platforms can help build your credibility and reputation as well as help generate traffic to your blog.
Be sure the content you’re writing for your business blog is valuable and will connect with your audience.
2. Industry News
Sharing industry related news is a great way of engaging your social media followers
Create a list of news sources in your industry. This could include news bulletins or weekly publications.
The next thing is to find those sources on Twitter, Facebook, and other social media platforms and follow them.
When they share something interesting or mind-blowing you can also retweet or repost it on your social media platforms.
for example, if you are in the digital marketing industry, you can follow various tech-related news forums, follow people like Mark Zuckerberg, Bill gates, etc.
When they release a new app or upgrade their software you can also share this news with your audience.
3. Share Curated Content
Curated content refers to content created by others that you choose to share with your own audience.
This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy.
This helps fill gaps in your content calendar, provide value to your followers, establish yourself as a thought leader, etc.
So rather than spending the time crafting an in-depth post, you can quickly share one that’s already been written but remember to reference them.
4. Customer Reviews and Testimonials
Customer testimonials are recommendations from satisfied buyers that affirm the value of a product or service.
It is a written reflection of a customer’s experience with feedback on your company’s products or services.
People trust the opinions and experiences of others more than what a business says, which is why testimonials and reviews are so valuable.
Ask those customers that have given good feedback about your business if you can share a quote from that feedback on your social media accounts.
You can also share testimonials about the satisfaction your customers get when they make use of your product and services be it in terms of customer satisfaction or ROI generated by that company in regards to your business.
If your company has dedicated fans, let their voices be heard and share their thoughts on your social media.
5. Contests and giveaways
Hosting contests and giveaways on your social media platforms is a way of rewarding your followers and gaining new ones.
This can help you boost engagement, increase followers by requesting those that aren’t already following you to do so in order to participate in the contest.
These posts are also a great way to promote new products and services.
Be clear about your objectives and exactly how you want your audience to participate for the best outcome. Define easy, simple rules before you launch your contest.
Running a contest and doing giveaway does not only help you engage your already existing audience, but it also gets you new ones who want to benefit from what you have to offer.
6. Share more video Content
In digital marketing or social media marketing, having compelling content is one of the most important factors to success and video marketing is the most captivating at the moment.
Either long or short videos, the rate at which people of all ages and classes are interacting with video content recently has increased since the emergence of COVID 19.
Research shows that by 2020, digital videos will drive 82% of web traffic. This means you’re leaving reach and engagement on the table if you aren’t sharing video content on your channels.
There are so many platforms that can enable you to upload videos like Facebook and Instagram Stories, Snapchat, IGTV, YouTube, Lives video on LinkedIn, Facebook, and Instagram, Tik Tok, in-feed videos on Pinterest and LinkedIn, etc.
7. Share live videos
Live videos have become a thing on social media recently. Facebook, Twitter, Instagram, Snapchat all have options for going live.
Live videos can be a great way to launch events, press conferences, meetings, live class, a tour of your company, etc.
You can also make use of Facebook Live or Twitter Live to host a preview event for upcoming products or services, you can also use it to stage a live demonstration of your product and services.
Making video content doesn’t have to be a difficult task and you do not necessarily need high-tech gadgets to make videos.
With your regular smartphone, you can record and edit awesome videos that will deliver your message to your target audience effectively.
Viva Video, Inshot, Filmorago, So Loop, are among hundreds of great apps you can use to create videos.
8. Inspirational quotes
If you are having writer’s block or running out of things to post, you can always share inspirational quotes related to your industry that you know will resonate well with your audience.
Simply go on Google to search for inspirational quotes and find one that’s relevant to your brand, industry, or marketing strategy.
Or you can extract part of your blog post that you know sounds inspirational and would compel your audience.
Look for good images, graphics, or background that you think is relevant to the text then place it on it and post it on your platform in form of a carousel. This would give it more clicks and likes.
9. Links to Free Resources
Human beings in general love free stuff, I mean who doesn’t? especially we Nigerians where we call it “awoof”.
Whether ebooks, white papers, or other downloadable content, your audience will appreciate the free resources.
Put together a bundle of downloadable content or a downloadable infographic and put it on your social media platforms so your audience can download it.
This would not only fill up your content calendar but would also boost engagement and generate more followers.
Visual content is much more digestible and engaging than long-form blogs and articles.
High-quality images help increase engagement and keep customers from quickly swiping past your post and missing your message.
Smartphone cameras are sophisticated enough to take stunning pictures, and apps like photoshop help you quickly edit them, add filters to them, and more.
Images work well on every platform, but Instagram and Pinterest are by far the best networks for pictures.
You can post images of your products, your staff, your office on your social media platforms.
There are sites like pixels, Unsplash, Freepik, Pixarbay that offer great images many of them free.
You can get this book for “50 Ideas of what you can post on social media”
This book will help you create amazing content that converts.