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Online Courses To Learn Digital Marketing in Nigeria

learn digital marketing

The advancement of science and technology has created a lot of opportunities for young Nigerians to learn digital marketing to equip themselves. It has also created a demand for some online skills. Some of these skills include Digital marketing, Web Development, Virtual Assistant, Software engineering etc. Digital marketing is one of the most important skills any young Nigerian can acquire in 2022. With this skill, you can effectively run your online business, take jobs as a freelancer and get employed in top marketing companies. 

So in this article, we are going to share some of the best online courses to learn digital marketing in Nigeria.

Who should learn digital marketing in Nigeria?

Digital marketing skill is very essential in today’s world and is well demanded by top companies across Nigeria and the world. Learning it will be a great asset. Digital marketing is for you if you are a;

  • Business professional
  • Online marketer
  • Freelancer (who wants a source of income)
  • Entrepreneurs
  • Business owners
  • Marketing managers
  • Marketing specialist

Why do Nigerians need To Learn Digital Marketing?

One good thing about technology is the fact that it is reshaping the world as we know it. Most businesses and companies are now conducting their activities online. This has created a lot of opportunities that can be monetized by serious-minded Nigerians. So here are a few reasons why you need to start learning Digital marketing today.

1. Digital marketing can help improve and promote your business in a very unique and dynamic way

Digital marketing has many branches including content, social and email marketing. You can promote your business by making use of some unique social media strategy, creating and curating some unique content to get your business out there and promoting them on emails.

2. Create job opportunities for you as a freelancer

we all know the situation in Nigeria and how it is very difficult to get job opportunities in the country. But with digital marketing skills, people can start applying for jobs on freelance sites to start making some extra buck.

3. Get you in from big companies

in Nigeria, some companies need people with digital marketing skills. This skill can get you to the interview table and even land you the job.

4. Reduce marketing costs

As a marketer, there are some marketing costs you can cover just by learning digital marketing. For example, you don’t need to pay for graphics if you know how to use Canva. You also don’t have to pay a social media marketer to help you manage your social media pages. All this can be done by you.

5 Add to your Curriculum Vitae

Digital marketing skills are one of the top in-demand skills in Nigeria. Learning it can open doors for you. You can highlight and showcase it on your C.V and LinkedIn profile to attract recruiters. 

Some Important Aspects of Digital Marketing

Digital marketing is a very broad discipline as a whole. However, they are divided into different parts. People can choose to learn one specialization or combine 2 or more aspects. Branches of Digital marketing Nigerians can focus on include:

  • 1. Search Engine Optimization
  • 2. Social Media Marketing
  • 3  Email Marketing
  • 4. Content Marketing
  • 5. Search Engine Marketing
  • 6. Social media ads
  • 7. WordPress development
  • 8. Google ads

Things to consider before choosing your Digital marketing course in Nigeria

  • Schedule
  • Course flexibility
  • Certificate of completion
  • Prerequisite
  • Community and forum discussion
  • Examination, quizzes and exercises
  • Mentorship

Top 5 Digital Marketing Courses In Nigeria

1. Fundamentals of Digital Marketing with Google

learn digital marketing

Google is one of the most popular companies in the world and is trusted and recognized by billions of people including companies and organizations. So taking the digital marketing course on their platform seems like a good idea. If you want to learn digital marketing as a beginner, this is where to start. The course is a 40-hour self-paced free online digital marketing course that can be taken by Nigerians. It also comes with a recognized certification upon meeting the requirement. What’s more, students also have access to several lessons that include text, video and quizzes. 

Course features

  • It is free
  • Access to quizzes and examination
  • Self-paced
  • Highly flexible

Topics covered include

  • Analytics and data
  • E-commerce
  • Business strategy
  • Content marketing
  • Display advertising
  • Email marketing
  • Local marketing
  • SEM
  • SEO
  • Mobile marketing
  • Social media
  • Video marketing
  • Web optimization

2. Hubspot Academy digital  marketing course

Hubspot is a very popular company known for its digital marketing services. Their marketing service is used and trusted by millions of people worldwide. Apart from their marketing service, Hubspot has a separate academy where freelancers, marketers and business owners can go to learn about digital marketing. Their digital marketing course covers different aspects of digital marketing.

Course features

  • Quizzes
  • Forum
  • No prerequisite required
  • Free certification
  • Can be taken for free
  • Courses are in video and text format
  • Examination

Subject areas covered to include

  • Inbound marketing
  • Content marketing
  • Email Marketing
  • Lead nurturing
  • Sales funnel
  • Google analytics
  • Search engine optimization

3. The Udacity Nano Degree paid Digital marketing course

This is another digital marketing course for Nigerians. Although it is paid, it offers a practical and industry-based experience for those that want to learn digital marketing.

What’s more, learners have access to a technical mentor, a career coach and a career service. This coach can be your guide through your career as a digital marketer and also offer advice regarding your online business.

Course feature

  • Career coach
  • Communities and forum
  • Examination
  • Certification
  • No prerequisite
  • Not self-paced
  • Quizzes 

Topics covered

  • Social media marketing
  • Social media advertising
  • Display advertising
  • Content strategy
  • Google ads

4. Udemy Digital Marketing Course (Paid with Certification)

Udemy is one of the biggest online learning platforms. They offer courses on several subjects covering all areas of marketing from SEO to Google Ads and Sales.

Their digital marketing course is packed with 24 hours of on-demand video with quizzes and exercises that students can use to test themselves. The course comes with certification upon completion that users can showcase on their curriculum vitae and LinkedIn profile.

Course feature

  • Certification
  • The course comes in text and video format 
  • No prerequisite
  • It is a paid course
  • Self-paced

Topics covered include

  • Market Research
  • WordPress Setup
  • SEO
  • SEO Writing
  • YouTube Marketing
  • Google Ads
  • LinkedIn Marketing
  • App Marketing
  • Email Marketing
  • Google Analytics
  • Social Media Marketing
  • Facebook Ads

5.  SEMrush Academy (Free with Certification)

SEMrush is one of the most popular content marketing companies in the world. Their services are used by millions of people worldwide which makes their course and certificate globally recognised. I am putting SEMrush academy instead of just a course because like Hubspot they offer free digital marketing courses for anybody that wants to learn. So users can head to their academy to learn the course of their choice.   

Courses features

  • Self-paced
  • Certification
  • Quizzes and exercises
  • Examination
  • No prerequisite required
  • Courses are in video and text format
  • Courses are taught by digital marketing professionals

Topics covered

  • SEO
  • Content Marketing
  • PPC
  • Affiliate Marketing
  • Social Media Marketing

Conclusion

This article has explored some of the best digital marketing courses in Nigeria. We have covered some important courses that are paid and free. Ideally choosing the best digital marketing course in Nigeria has to do with the pricing, objectives and features of the course. That’s why we have selected some of the best courses to consider if you want to learn digital marketing. 

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