Scanning documents back then used to be a big issue for most people especially businesses, students and other professionals. I remembered when I used to scan passport, signature and other documents for #100 naira during my registration at the University of Ibadan in 2011. A hundred naira was not a small amount of money at […]
Email marketing is one of the most important branches of digital marketing. It is the most effective way of connecting with your leads, nurturing them, and turning them into potential customers. Research has shown that email is 40X more effective than Facebook and Twitter combined. Furthermore, the global email users amounted to 3.9 billion users and are […]
Of all the business tools available to e-commerce businesses, the e-commerce customer journey maps are one of the most essential. And if it’s not already part of your e-commerce marketing strategy, you are likely losing customers and sales. Ecommerce customer journey maps help clarify and develop important parts of the customer journey. It allows you […]
The rapid increase in science and technology has accelerated the growth of e-commerce businesses in Nigeria and if you don’t have an effective marketing strategy you won’t get your desired result. According to research e-commerce accounts for more than $3.5 trillion in sales worldwide. The above statistics means that there are a lot of competitions […]
Coming up with new products and services is one part of an equation, promoting those products and services is another part of the same equation. Launching a product or service is like two sides of the same coin, one must go with the other. After all, you can’t have a new product or a new […]