Return On Ad Spend (ROAS) is a marketing metric used to measure the overall success and efficiency of a digital advertising campaign. This metric helps business owners determine which methods are working and those are not and how they can improve future advertising efforts. In digital marketing, you will do some mathematics, so if you […]
Having an effective online presence is very essential for the growth of your online business and engaging with your customers. Therefore, not only would an active online presence increase your brand’s reputation, but it will also establish you as an authority in your industry. As a business owner, you need to actively try to […]
Around 65000 times per second, people turn to Google to look up an answer to a question, look for products and services to buy, look for a place to visit and find a solution to their problems. This means that people go on Google a billion times a day. Amazing isn’t it?. Now imagine you […]