Let’s talk about the importance of video content in digital marketing.
One of the most important ingredients of a successful social media campaign or digital marketing is having great content that resonates with your audience.
The most captivating content type at the moment is video content.
In the last decade, video marketing is on the rise, in fact, nearly 1 billion hours of youtube content are watched around the world each day
Video either long or short is now integral to marketing strategy aimed at younger generations.
So why do you need video marketing?
One of the most important benefits of video content is that it offers the chance to tell a story. This helps build an emotional connection which can have a dramatic result on customer retention figures.
Video can also help generate a good return on investment. Even though video production might not be the easiest nor cheapest thing in the world, its endgame really pays well.
Another thing is that search engine love videos because they see them as high-quality content, so using videos in various type of content can work wonders for your SEO
The last benefit that I am going to discuss is that video content appeals to mobile users because more than 70% of consumers watch video on their mobile devices.
With the increase of smartphone users each day your video audience keeps growing per day.
Apps you can use for your Video Content
Making video content doesn’t have to be difficult and you do not really need a techy gadget to make videos.
With your smartphones, you can record and edit awesome videos that will deliver your message to the right audience.
Viva video, Inshot, Filmorago, are among the hundreds of great apps you can use to create awesome videos.
If you are a bit techy you can make use of professional softwares like Adobe Premiere Pro, After Effects, Final cut pro, Corel video studio, or use the regular Microsoft editor that comes with your PC.