Email marketing is one of the most important branches of digital marketing. It is the most effective way of connecting with your leads, nurturing them, and turning them into potential customers.
Research has shown that email is 40X more effective than Facebook and Twitter combined. Furthermore, the global email users amounted to 3.9 billion users and are expected to grow to 4.3 billion users in 2023. That’s half of the world’s population. So, it’s a shame not knowing the tips and tricks to maximize it.
With email marketing, you stand a chance of making a better conversion. For example, for every $1 you spend on email marketing, you can expect an average return of $42.
Today, we are going to look at some email marketing tips to help you drive growth for your business!
6 Email Marketing Tips To Boost Up Your Strategy
1. Segment Your Email Lists
All customers are not the same. They vary according to their location, interest, age, purchasing power. Segmenting your email list involves separating your customers depending on where they are in their customer journey. Therefore you can create different customer segmentation based on your recipient’s demographics, purchasing power, interest, lifestyle, location, website activity, job title, psychographics, etc.
A great example of email segmentation can be found in the brand called Avocode. The company was able to create a segment that that delivers targeted discount for students making the offer irresistible to help them ace their assignment.
Segmenting your email list ensures that deals and offers are sent to the right customers thereby increasing their chance of buying.
2. Timing your email Campaigns
One of the most asked questions about email marketing is, “what time and how often should I send out email marketing campaigns?”. The answer to this question differs from business to business and the type of audience you have. It is a matter of experimenting and testing to see what your particular audience responds best to. Ideally, people will respond better to emails in the morning between 9 am and 10 am and at weekends. However, your audience might have different habits, it’s best to experiment and then use your own data to decide.
In terms of frequency, you can keep your email campaigns from 2 to 5 per month emails opened. Therefore, the more you know your customer behaviour, the more it will help you determine the best timing and frequency of your email campaigns.
3. Write Clear and Compelling Subject Lines
A subject line is the first thing your recipient sees when they open your mail. If the subject line isn’t compelling enough to draw the attention of your prospects to click the email, then your email marketing effort goes to waste. Your subject line gives your recipient the idea of what your email is about and why they have to open it.
Keep your email short and precise. Keep characters between 30 to 50 characters with spaces so that your prospects can read them without getting cut off, especially on mobile devices.
Add a sense of urgency by using actionable language that tells readers why they must act now. Also avoid spam triggers like written in all caps, multiple exclamation points or spammy words like Cash, Quote and Buy now. A blank or poor written subject line can also have a devastating effect on the purpose you want the email to achieve.
4. Create Campaigns Using Trending Topics
Another email marketing tip is creating a campaign influenced by trending topics. This type of email has proved to have a more open rate than normal email because people are curious to find out what the email is all about.
You can search on social media, especially Instagram and Twitter to search for various trending keywords. A good example is the crate challenge trending on social media, another example is the king of boys also trending on social media. I used the cate challenge to create content on my Facebook page and it has gathered more than 1oo views and counting in 3 days.
5 Don’t Buy Email Lists
Building an email list from scratch might prove difficult and time-consuming but they still remain the best way you can build your email list.
Some people might want to sell you their email list and as tempting as this offer is you should not take it. This list often has questionable origins. Also, they might not be interested in what you offer which might lead them to start unsubscribing from your email letters.
Therefore it is best to create your own list by creating an online form to get your visitors attention and then convince them to drop their details in exchange for valuable content.
The best way to build your email list is by creating converting forms while offering some incentives to convince your visitors to drop their email list.
6. Personalize Your Content
Email personalization is not new. Personalization is making your customer feel important. For example, you can add your subscriber’s name in the subject line or email copy.
You need to understand your audience well enough to know what language, style, and location-based offers, will be attractive to them.
In other words, personalization does not really have to be about a customer’s name rather it can be about their style, language, location, and interests which are used to target them.
This can be done by collating data like analytics and consumer insight. The more you know your recipient, the better your campaigns will be.