Facebook pixel is a very essential tool to have when running a Facebook Ad, especially when trying to understand the behaviour of your online audience.
Running Facebook Ads without the pixel might not get you the desired result and you might lose a lot of resources in the process.
The fact remains that without pixel you are limiting yourself to a list of endless possibilities with Facebook Ads because you won’t be able to track conversions
The truth is that, if you are not tracking your conversions you can’t get your desired result.
In case you are not familiar with the Facebook pixel, you can read below to have an idea of it.’
What is Facebook Pixel
Facebook pixel is an analytics tool that lets you measure how effective your advertising campaigns, which then make use of the information to make your Ads more relevant to your audience.
Furthermore, a Facebook pixel is some sort of code that you place into the header section of your website. to track conversions from Facebook Ads.
Pixel can also help you remarket or retarget people who have already taken some kind of action on your website.
Read more about Facebook Pixel here
However, that’s not all, find out about how your small business can benefit from a Facebook pixel.
Helps in Retargeting Audience
Facebook’s pixel is a great tool that allows you to show targeted ads to people who have previously visited your website.
Pixel would notice any step a customer takes when visiting your website and the section that the person visited the most.
For example, on an e-commerce site like Jumia, you might have visited the phone sections a couple of times and later didn’t buy any product or you might have even added a product to your shopping cart but later abandoned it.
Pixel would show that ad containing that product or a similar product that the customer abandoned to him/her in the nearest future.
Create a lookalike Audience
Facebook pixel can help use its targeting data to help you build a lookalike audience.
Lookalike audiences are built or created based on shared traits with an existing group of people.
For example, people who have similar likes, interests, and demographics to the people who are already interacting with your website.
This can help you expand your customer base because your ads would definitely be shown to those people.
Run more effective ads
The reason why you create Facebook Ads is to show your ads to the right audience.
Showing your ads to people who are not going to take the desired action is not going to improve your business in terms of sales.
However, with a Facebook pixel, you can optimize your ads to people within your targeted audience who are most likely to perform that action.
This would help you save money by avoiding those who simply won’t perform the action you want.
This is possible because of the amount of data collected by Facebook from the activity performed by users, this information is used by Facebook to get the most out of your ads’
When you make use of Facebook pixel, you boost the quality of the ads you run by improving the targeting of the social media users who see them.
Custom Conversions
Facebook pixel can use data generated to optimize your Facebook Ads for specific conversion events on your website.
Facebook conversion refers to the process where a visitor to your website completes a desired goal like email sign-up or form completion.
Pixel enables you to create a custom conversion by choosing a completion page and naming the conversion.
Note that without a Facebook pixel, the only conversion you can optimize for is link clicks.
However, with the pixel, you can create a conversion that aligns with your business goal like email sign up or purchases.
The beautiful thing about custom conversion is the fact that you can create custom conversion independently of your ads and then decide when to use them in the future.